Media Training

Reputation is Everything.

Media relations is less about answering questions posed by a reporter and more about managing your reputation. Having proactive media relations allows the public to better know and understand you. We can assist your organization to develop and strengthen its reputation for  frequent and transparent communication.

Dynamite Public Relations has trained thousands of staff, volunteers, boards of directors, political candidates and elected officials to be in control of media interviews. Our clients learn how to handle a variety of situations from a typical 30-second one-on-one interview to hostile press conferences.

We offer:

  • Half day media training workshops
  • Full day media training workshops
  • One-on-one media training
  • Issue management and crisis communications workshops.
  • The importance of story-telling and how to tell your story.


The media training was great; very informative and entertaining! Even though I have taken media training at the University of Calgary and within a couple of oil and gas companies, it was definitely worth it. Thank you Leila!

Ewa S. – Calgary

Grateful for Leila at Dynamite PR for her level and expert handling of all things media and PR for our organization. Our media launch was a big success.

Kristy K. – Edmonton

Group training atmosphere was great! Safe, understanding with good feedback.

Wendy K. Communications Manager -Fort Saskatchewan

Leila was knowledgeable, professional and fun. She helped push us out of our comfort zone and it was very beneficial. Even though I am a communications professional, this portion of my job makes me the most nervous. The training really helped boost my confidence.

Jen M. – Fort Saskatchewan

I have attended media training in the past but I feel much more prepared after this workshop. Thank you!

Barb S. – Morinville

Thank you for the very informative training session. It was well received by attendees.

Andrew I.  CAO – Morinville