Clients:
We have had the privilege of working with some incredible organizations and individuals. Amongst these are:
- Taste Gourmet Group – A Michelin Starred hospitality group
- Scholastic Books – USA
- Canadian Vogue
- SOLO Cup company
- Beaches around the word – HGTV
- Mood Café Edmonton
- City of Fort Saskatchewan
- Town of Morinville
- Association of Alberta Community Peace Officers
- Canadian Red Cross
Endorsements
The media training was great; very informative and entertaining! Even though I have taken media training at the University of Calgary and within a couple of oil and gas companies, it was definitely worth it. Thank you Leila!
Ewa S. – Calgary
Grateful for Leila at Dynamite PR for her level and expert handling of all things media and PR for our organization. Our media launch was a big success.
Kristy K. – Edmonton
Group training atmosphere was great! Safe, understanding and good feedback.
Wendy K. Communications Manager -Fort Saskatchewan
Leila was knowledgeable, professional and fun. She helped push us out of our comfort zone and it was very beneficial. Even though I am a communications professional, this portion of my job makes me the most nervous. The training really helped boost my confidence.
Jen M. – Fort Saskatchewan
I have attended media training in the past but I feel much more prepared after this workshop. Thank you!
Barb S. –Town of Morinville
Client Case Study – Oilers Logo Dental Crown Dr. Pavlenko Sana Dental
Client brief: Within the very strict confines of the Alberta Dental Association’s rules about allowable marketing practices, our client, Sana Dental, wanted to ensure that current and future clients understood the dentist’s commitment to high-quality dental care and new and emerging dental technology.
The Pitch: When the Edmonton Oilers made it to round 1 of the Stanley Cup playoffs, we also knew that the media would be looking for a unique story about fans going all out for their team. We worked with Sana Dental to get each element for the media availability right.
The Prep: We recommended that they create a sample Edmonton Oilers logo dental crown so that the media could get great photos.
To increase the reach of the story and to get great social media engagement, we created and managed a Facebook and Twitter contest in which Sana Dental would give away an Oilers logo crown to 1 lucky fan.
The first press release was sent out to carefully chosen media outlets and reporters 24 hours before the availability. The release included 2 high-quality photos we had taken earlier in the week.
A 2nd reminder news release was sent out 3 hours before the availability.
The dentist and all staff received a mini media training session and each staff member received a customized key message document.
Dynamite Public Relations provided on-site media relations support on the day of the availability.
The Results:
More than 3 million people saw or read the story.
TV: Coverage included CBC News Network, CBC The National, Global TV and CTV.
Newspapers: The story was picked up by the Edmonton Journal, Edmonton Sun, The Canadian Press, Google News, Yahoo News as well as 36 regional newspapers across Canada.
Radio: 6 radio stations, including 4 out of province stations, covered the story.
Social Media:
- The story was picked up as a Twitter Moment.
- More than 10 thousand views of the 30-second video of the crown on Sana Dental’s Facebook site.
- Reach increased: 4300%
- Post engagement: up 530%
- Facebook page views: up 275%
- Facebook page likes: 1675%
- Google web searches within 7 days of the story: 3300
- Tweet impressions: up 243%
- Twitter profile visits: up 130%
- Twitter followers up 35%